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100+ Careers Transformed

Performance Marketing
With AI Specialization

A 6-week live, mentor-led workshop crafted by industry experts for working professionals (0–5 years experience) to create real-world, production-ready AI solutions..

13 LPA
Average Package
120%
Avg Salary Hike
20 LPA
Highest Package
200%
Highest Hike
Trusted By Learners
Trusted By Learners
Trustpilot 4.6/5

The most valuable takeaway was gaining practical, hands-on strategies that I can immediately apply to improve my work and productivity.

Manisha
Google 5/5

I enrolled in Edspark for Data Science, and the learning experience has been clear, practical, and easy to understand with great mentor support.

Manish Kashyap
Reddit 4.5/5

The sessions gave clear insights into how data scientists work in real-world problem-solving scenarios, with practical examples that made concepts easy to apply.

Parth Suri
Course Report 4.5/5

The workshop was well-structured, making complex ideas easy to grasp. Recorded sessions helped revisit concepts at our own pace.

Debadrita Ghosh
— BENEFITS —

From This Program You'll Gain

📊

Campaign Optimization Skills

Master ad performance analysis, budget optimization, and ROI-driven decision making.

🤖

AI-Powered Marketing Skills

Use AI tools for ad copy generation, targeting optimization, reporting automation and scaling strategies.

Hiring Heroes
Get Hired by Top Brands – Backed by 50+ Hiring Partners
BharatPe
Capgemini
Vyapar
PagarBook
MoneyTap
Urban Piper
Salesken
Simplilearn
Flipkart
BharatPe
Capgemini
Vyapar
Urban Piper
Simplilearn
Salesken
IBM
GlobalLogic
EatFit
smallcase
BharatAgri
AJIO
Ola
ShareChat
LeapFinance
Cult
Maersk
EatFit
GlobalLogic
BharatAgri
AJIO
IBM
Hogarth Studios
Swiggy
Dream11
HomeLane
Swiggy
Pine Labs
Cleartrip
Deloitte
Socialbeat
Target
Hogarth Studios
Swiggy
Dream11
Swiggy
Cleartrip
— WHY AI —

AI-Powered Marketers Are The Future

📦
Build high-performing marketing systems where AI, ads, funnels, and analytics work together — including smart ad targeting, automated reporting, and conversion optimization dashboards.
⚡
Learn how AI accelerates campaign execution through automated ad copy generation, creative testing, audience research, and budget optimization.
🧠
Design intelligent marketing workflows and automation systems capable of lead nurturing, retargeting, email automation, and customer journey personalization.
🚀
Get hands-on experience integrating ChatGPT, Meta Ads AI, Google Ads Smart Bidding, and Analytics APIs into production-ready performance marketing campaigns.

Structured Curriculum – Performance Marketing With AI

Module 1 — Marketing Foundations
Module 2 — Meta Ads (Facebook & Instagram)
Module 3 — Google Ads + SEO
Module 4 — Funnels, CRO & Automation
Module 5 — Scaling & Career Prep
Module 6 — Placement Preparation

Module 1 — Marketing Foundations + Campaign Setup

✔ Performance Marketing Fundamentals
✔ Funnel Understanding & Strategy
✔ AI Tools Setup (ChatGPT, Ad Copy AI)
✔ Competitor Analysis Using AI
✔ Buyer Persona Creation
✔ Audience Interest Research
✔ AI Generated Ad Copies
✔ Campaign Structure & Budget Planning

Module 2 — Meta Ads (Facebook & Instagram)

✔ Business Manager Setup
✔ Pixel Installation & Event Tracking
✔ Conversion Strategy Using AI
✔ Campaign Launch & Creative Testing
✔ A/B Testing Framework
✔ Audience Scaling Techniques
✔ Budget Optimization
✔ ROAS Improvement Case Study

Module 3 — Google Ads + SEO Performance

✔ Google Ads Account Setup
✔ Keyword Research Using AI
✔ Search Intent Mapping
✔ Search & Display Campaign Creation
✔ Smart Bidding Setup
✔ GA4 Conversion Tracking
✔ Funnel Analytics Optimization
✔ SEO Content Optimization Strategy

Module 4 — Funnels, CRO & Marketing Automation

✔ Funnel Design Strategy
✔ Landing Page Copy Generation Using AI
✔ UX Optimization Techniques
✔ Heatmap & User Behavior Analysis
✔ CTA Testing Framework
✔ Email Copywriting Using AI
✔ Automation Workflows
✔ Retargeting & Lookalike Audiences

Module 5 — Scaling, Reporting & Career Preparation

✔ Vertical & Horizontal Scaling
✔ AI Budget Forecasting
✔ ROAS Reporting Framework
✔ KPI Dashboard Creation
✔ Client Reporting Templates
✔ Portfolio Campaign Project
✔ Resume Optimization Using AI
✔ Mock Interviews & Certification

Module 6 — Placement Preparation & Career Support

✔ Resume Building With AI Assistance
✔ LinkedIn Profile Optimization
✔ Portfolio Presentation Guidance
✔ Interview Preparation Sessions
✔ Mock Interviews With Feedback
✔ HR & Technical Interview Questions
✔ Job Application Strategy
✔ Career Mentorship Support

Industry-Relevant Projects

Gain a competitive edge with hands-on projects using real-world datasets to enhance your resume.

#1

Instagram Ads Funnel Performance Analysis

Build high-converting ad funnels by analyzing creative performance, audience behavior, and conversion tracking metrics.

#2

Jio Telecom Customer Acquisition Campaign

Design large-scale lead generation campaigns, optimize conversion funnels, and improve subscriber acquisition performance.

#3

End-to-End Performance Marketing Capstone

Run a complete simulated brand campaign covering ad creation, tracking setup, scaling strategy, reporting dashboards and portfolio presentation.

Don't wait to start
your growth journey.

Thousands of professionals have switched to their dream tech roles with us. Your transformation could be next.

Join the next batch before seats fill up!
  • ✔ Industry-aligned structured curriculum
  • ✔ Live classes with guided assignments
  • ✔ 1:1 mentorship
  • ✔ GenAI specialization
  • ✔ Complete placement support

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